What happened this past week is incredibly powerful to us.
In a sense,it marks the end of us ambitioningto be a full
fledged bioscience organization,and the beginning of us truly being one.
Let me share the news...
Last Tuesday,we launched our new product Eternus. After
extensive research,we knew we’d created the most advanced product available
for slowing the negative effects of aging. We accomplished this by addressing
aging where it begins-at the cellular level-with a 38
ingredient formula to comprehensively support cell energy. It’s the decline in
cell energy which backdrops nearly all aging symptoms.
But we wondered if we had communicated well enough how our expertise is
portable from one supplement domain to the next. We had only been known for our
Qualia products which are for mental and emotional well being. We had to work
hard over the last year in our marketing and content to explain how our
expertise is far less narrow than nootropics. The unique value to our
formulation approach is our expertise with whole systems
science;this formulation strategy uses many ingredients in a formula
to support a system of the body in its entirety. It is very
different from the reductionist approach of using one or two ingredients to
achieve a benefit by externalizing problems to other parts of the body.
But that is a nuanced message,and we needed a lot of content and marketing to
That’s where you came in,to the tune of over a million
dollars in funding last year. It not only helped us with the R&D necessary
to create Eternus,but it also greatly enabled our marketing spend for the
videos,podcasts,articles,and partnerships which let us reach millions of
people and properly introduce how versatile complex systems modeling is to
formulations for many different physical health needs.
Now that we’re a little over a week past the launch of Eternus,it’s clear your
funding enabled something incredible. Let us count the ways:
Our week one Eternus sales blew awayour internal
forecasting’s highest expectations. We’ve actually sold more bottles of Eternus
in the first week since launch,than we had as our 30-day goal from launch. But
the news gets better…
Over 90%of our Eternus customers so far,have elected the
monthly subscription option for the product.
And 2019 is young. Not only do we have the drink mix form of Eternus yet to
debut,but soon thereafter,our Qualia line of products expands beyond pills as
well with the upcoming release of our nootropic liquid shot.
The community reading this update,is directly responsible for this result. You
are directly responsible for taking a few friends who had been disheartened by
the gap between what can be done and what is being done in health and wellness
products,and actually helped us create an organization now bringing cutting
edge nutritional science to mainstream society.
Words do no justicein communicating our gratitude.
Keep your feedback coming. Tell us the ways we can improve,the wellness
products that would benefit you the most,and the things we can do to better
serve you;the community that changed our lives,and the lives of our
Thank you so much.