A California native, I was just out of college when I moved halfway around the world to South Korea. There, I discovered that Koreans have a skin-first philosophy—they believe that skincare should be enjoyable and that it’s an investment in their overall well-being. My own experience with Korean skincare made me a firm believer in its benefits, and I was eager to share what I had learned. This led me and my husband Dave to found Soko Glam in 2012. Since then, I earned an esthetician license and brought the best of both Western and Korean practices to skincare.