• We’re artistry for the people, by the people, powered by long lasting, high pigment, cruelty free makeup. Born from Kat’s relentless pursuit of product perfection, our mission is to create hyper-performance vegan makeup so everyone can make compassionate choices without sacrificing bold, beautiful color and everlasting wear. Fuel your self expression with an award-winning lineup of waterproof liners, eye makeup, prismatic highlighters, vegan makeup brushes, and the iconic liquid lipsticks that started the craze. Kat Von D Beauty has rocked the beauty world with artistry-inspired makeup products that empower you to unleash your boldest self. Go ahead and break the beauty rules—we can’t wait to see what you create!
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Buy 3 Kitten Minis, get a FREE Travel Makeup Bag

Anti-Precision Pencil Eyeliner is BACK WITH A NEW LOOK!

NEW! Kitten Minis—Your favorite products, now in travel-friendly sizes

NEW! Cake Pencil + BACK WITH A NEW LOOK! Anti-Precision Pencil

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FRIENDS & FAMILY SALE IS ON—25% off sitewide

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NEW! Vegan Love Eyeshadow Palette

JUST LAUNCHED! Your new holy grail powder brush

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Ends tomorrow! 50% OFF FLASH SALE

Limited time only—50% OFF FLASH SALE!

FINAL HOURS! Get your Valentine's Day gift now

ENDS TONIGHT! Free makeup pouch + 2 mini lipsticks with $50 order

14 NEW SHADES! Mini Lock-It Foundation