• ALI & JAY LOS ANGELES

  • We’re by & for girls living the LA dream – wherever they are. We embrace the duality of the modern girl: cool but classic, fearless but feminine, & no matter what, we’d rather die than be caught in the same dress twice.
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Give Me All the Drama

Are You Ready For It?

Poll: Is This Your Favorite Color?

Flower Delivery?

Only the Best for You . . .

30% Off EVERYTHING Ends Tonight!

Boho Dreams are Made of These

EXCLUSIVE: Friends & Family Starts NOW

Yes! A Closet Update is on The Way!

Here Mini Mini

#outfitgoals

I've Got A Crush On You

Labor Day Sale Ending Soon!

Did You Fall for Our Magic Spell?

Labor Day Sale — It’s Really, Really Good

This Midi Is an Instagram Star

Editors are all about this color combo

ooh la la...

We See Right Through You...

Maroon Fine — Crushing Hard on a Hot Hue