• ALI & JAY LOS ANGELES

  • We’re by & for girls living the LA dream – wherever they are. We embrace the duality of the modern girl: cool but classic, fearless but feminine, & no matter what, we’d rather die than be caught in the same dress twice.
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  • Apparel

Baby, You Know It's Obvious

Graduation is Almost Here...

♫ You’re My Sunflower ♫

Can’t Stop Dreaming About It?

Your LBD is calling!

Last Call: 30% Off Select Styles!

White dresses for spring and beyond!

Alert: Friends & Family Sale Starts Now!

Dreamy Dresses Your Bridesmaids Will Love

Stylish Jumpsuits For Every Occasion

The Spring Colors You’ll Never Take Off

Happy International Women’s Day!

Hey Look, Everything’s New!

Are You Team Mini, Midi, or Maxi?

Mini Dresses You Need Right Now

President’s Day Sale Starts Now

We’ve Got a Crush on You

Our New Collection Is a Dream

Happy New Year!

Shop 'Til The Ball Drops!