• ALALA

  • At the start of my career I was often on-the-go for 18+ hours at a time. This meant I was constantly getting creative about how to switch things up. I needed looks that could go from the gym, office, or happy hour. Over time I noticed my closet wasn’t about the hanging pieces anymore, it was about the folded pieces: leggings, tanks, bra tops and sweat tops all in blacks, grays or whites staring back at me. Interesting right? So, I become obsessed with testing out ways to infuse color and interesting patterns to switch things up: old t-shirts, layering tanks, colorful running shoes. Anything to get away from that sea of monotone! My "ah-ha" moment came in early 2012 while I was training for my first triathlon and, I could not find an activewear brand that offered this effortless, cool high-low style that was exploding on social media. I decided I couldn’t stand by any longer procrastinating. I wanted to spearhead the next phase of this new All-Day style movement.
  • Go to official website
  • Athleisure
  • Apparel

We're Turning 6 Tomorrow! Party Favors for Everyone! ?

Our OG Best Seller - The Captain Tight?

A Look That WINS.

Things Are Just HEATING Up

NEW ARRIVALS: Spring 2020 Is Here!

LAST DAY: FREE Shipping!

Sending LOVE & FREE Shipping!

Our Founder's Top Picks

Rise To The Occasion

BOTTOMS UP!

Get Your Ladies In Line!

The Gift You'll Actually Want (and wear)

50 Shades Of Grey

Don't Forget!

Let's Cozy Up.

These Fan-Favorites Are Back!

ALL THE FEELS.

The Perks of *Not* Being a Wallflower

What Are The Odds?

Weather or Not!