ALALA

  • At the start of my career I was often on-the-go for 18+ hours at a time. This meant I was constantly getting creative about how to switch things up. I needed looks that could go from the gym, office, or happy hour. Over time I noticed my closet wasn’t about the hanging pieces anymore, it was about the folded pieces: leggings, tanks, bra tops and sweat tops all in blacks, grays or whites staring back at me. Interesting right? So, I become obsessed with testing out ways to infuse color and interesting patterns to switch things up: old t-shirts, layering tanks, colorful running shoes. Anything to get away from that sea of monotone! My "ah-ha" moment came in early 2012 while I was training for my first triathlon and, I could not find an activewear brand that offered this effortless, cool high-low style that was exploding on social media. I decided I couldn’t stand by any longer procrastinating. I wanted to spearhead the next phase of this new All-Day style movement.

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NEW BOTTOM ALERT: Trailblazer Tight 2020-01-14 12:58:03

we've got something that you won't be able to get enough of
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Alala

Blaze your own trail,wherever it may lead,in our newest pants created to move with you and keep warmth in. Introducing The Trailblazer Tight.

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The Trailblazer Tight.

The Ultimate Winter Tight.

*Available In Sizes XS-3X*

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Endless Pairings.

From going on a run to hiking,the Trailblazer Tight has endless pairings to help you pave your own way through life.

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Trailblazer In Real Life.

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2020 ALALA    /     PRIVACY    /    SHIPPING+  RETURNS

Some of last arrived

These Fan-Favorites Are Back!

2020-01-26 06:58:03

ALL THE FEELS.

2020-01-23 14:58:01

The Perks of *Not* Being a Wallflower

2020-01-21 14:56:17

What Are The Odds?

2020-01-19 16:57:13

Weather or Not!

2020-01-16 14:55:37

That NEW NEW Just Dropped!

2020-01-12 18:54:24

20/20 Vision

2020-01-09 12:57:35

Hibernation Season Is Here

2020-01-07 12:58:40

New Year, New You

2020-01-05 07:01:05

2020 is Here

2020-01-02 12:58:02

FINAL HOURS: 25% Off Sitewide

2019-12-31 12:59:01

LAST CHANCE: 25% Off Sitewide

2019-12-31 06:59:13